Celebrating your community business.
As a Power to Change grantee, you are now part of a network of community businesses across England. Together, we want to build awareness and understanding of what community business can offer.
About this guide
This guide shows you how to use your beneficiary logo correctly, how to acknowledge your award publicly and how to refer to Power to Change in your communications. We are grateful for our support from the National Lottery Community Fund and it’s important they are included in our identity too.
What you’ll find
How and when to talk about your award
Once you’ve finished the paperwork, you’re ready to publicise your award. Whether it’s a grant or your participation on a certain programme, we encourage you to share the news widely on your website or social media, in your networks, and with local media. Please use this guide to help you when sharing this news.
We know some terms can be confusing. These are the definitions we use, and we encourage you to use them as well.
Who is Power to Change?
“Power to Change is the independent trust that strengthens communities through community business.”
Please describe us, using the description above, on your website or other communications. For press releases, see our section on ‘Notes to the Editors’.
Please refer to us as ‘Power to Change’ not ‘the Power to Change’ unless there is another word attached, for example: ‘the Power to Change grant’ or ‘the Power to Change team’.
What is a community business?
Whilst you will find lots of descriptions and criteria around community business on our website, particularly related to the grant application process, when it comes to talking about community business to the public, we like to keep it as simple as possible.
‘From pubs to libraries; shops to bakeries; swimming pools to solar farms, community businesses are locally rooted, community-led and trade for community benefit to make life better for local people. There are currently 11,000 community businesses across England with combined assets of £870m, employing more than 37,000 people.’
Although it’s important, a community business is not a proper noun so keep it as ‘community business’, not ‘Community Business’, whatever the context.
Grant or programme specific language
When referring to your Power to Change grant or programme, it’s important to follow the guides provided to you so that you refer to it correctly. This should have been shared with you by the Power to Change programme lead.
Sometimes we also work with partners, and so it may be important to also mention them when talking about your grant or programme participation. This guidance should be provided to you in addition to the guidance in this document.
If you have any questions about how to talk about your specific grant or programme, please reach out to: email@example.com.
Using our branding
Using our logos
- Power to Change logo
- National Lottery Community Fund beneficiary logo
The whole logo therefore shows both the source of your funding (Power to Change) and how it was raised (through the National Lottery Community Fund).
Displaying our these logos are a great way to advertise your grant and our support of you. They can be used on your website or any promotional materials related to your grant, as well as:
- Info boards
- Press releases
- Site boards
- Social media
Logos for grantees
Whenever possible, please use our ‘supported by’ version:
Writing press releases
We encourage you to talk about and share your Power to Change award, particularly with local media. Please use one of our press release templates to get started.
In the template, you’ll see our ‘Notes to editors’ sections. They don’t form part of the main text but are included after the contact details and provide helpful background information. As well as referring to Power to Change, you must also include the ‘Notes to Editors’ description of the National Lottery Community Fund. We’ve also included the here:
About Power to Change
We are the independent trust that strengthens communities through community business. We use our experience to bring partners together to fund, grow and back community business to make places thrive. We are curious and rigorous; we do, test and learn. And we are here to support community business, whatever the challenge.
Power to Change started life in 2015 with an endowment from The National Lottery Community Fund. Responding to the impact of the Covid-19 pandemic we were given an additional grant of £20million in 2021 which enabled us to set out a new five-year strategy to continue to back the sector, creating the ideas, evidence, and exemplars that make the case for others to back them too.
About the National Lottery Community Fund
We are the largest community funder in the UK – we’re proud to award money raised by National Lottery players to communities across England, Scotland, Wales and Northern Ireland. Since June 2004, we have made over 200,000 grants and awarded over £9 billion to projects that have benefited millions of people.
We are passionate about funding great ideas that matter to communities and make a difference to people’s lives. At the heart of everything we do is the belief that when people are in the lead, communities thrive. Thanks to the support of National Lottery players, our funding is open to everyone. We’re privileged to be able to work with the smallest of local groups right up to UK-wide charities, enabling people and communities to bring their ambitions to life.
Staying in touch
Tell us your story
We promote the great work done by community businesses across England by sharing inspiring community business stories like yours that can be picked up and amplified by the media and by organisations that are involved in our cause.
If you have a great story to tell then please let us know. It could be about your community business in general; it could be about a member of the team or volunteer; or just a funny anecdote that brings to life what you are about. We are interested in all your stories, big and small. These may be newsworthy enough for local and national press, radio and even TV! We’ll help you spot great media opportunities to promote your business.
We also love to highlight stories on our website in the form of case studies. If you have a story worth shouting about, get in touch.
Sign up for our newsletter
The best way to keep up to date with us is to sign up for our newsletter. It’s full of funding and networking opportunities, and updates on our programmes.
The majority of our newsletter subscribers are community businesses like you. If you have any opportunities that might be of interest to other community business, email someone in our team to see if it can be included in our next newsletter. You can reach us at firstname.lastname@example.org.
And let us know if you are not the right person in your organisation for communications and marketing so we can keep our contact database up to date.