Project announcement guide

This guide will help you to communicate the achievements of your community business to those around you.

Celebrating your community business

This guide is for any community business participating in a Power to Change project. It provides guidance on how to acknowledge your participation publicly and how to refer to Power to Change in your communications.

When to announce

The project team at Power to Change will give you the go-ahead to announce your participation once the paperwork has been signed. They should provide you with specific guidance over email, which may also include a planned announcement date from our side.

We encourage you to share the news widely on your website or social media, in your networks, and with local media. Please use this guide to help you when sharing this news.

Helpful definitions

We know some terms can be confusing. Here are the definitions we use and we encourage you to use them as well.

Who is Power to Change?

‘Power to Change is the think-tank that backs community businesses’

Please describe us using the blurb above, on your website or in other communications. Please refer to us a ‘Power to Change’ not ‘the Power to Change’ unless there is another word attached, for example: ‘the Power to Change project’.

What is a community business?

If you need some help describing what a community business is, we use this definition:

‘From pubs to libraries, shops to bakeries, swimming pools to solar farms, community businesses are locally rooted, community-led and trade for community benefit. The more the better for local people. There are currently 11,000 community businesses across England with combined assets of £875m, employing 37,000 people.’

Although it’s important, a community business is not a proper noun so keep it as ‘community business’, not ‘Community Business’, even when describing a specific organisation.

Project specific language

When referring to your involvement in a Power to Change project, it’s important to follow the guidance provided by the Power to Change team. The right language should be provided to you in the form of a short communications toolkit or email.

If you have questions about how to talk about your specific project, please reach out to: comms@powertochange.org.uk

Using our branding

We encourage you to refer to our brand guidelines when promoting your participation in a Power to Change project. It provides more details on how to use our logo and colors.

When using our logo to publicise funding, it’s best to use the term ‘supported by’ to contextualise it.

Download our brand guidelines

Writing press releases

We encourage you to talk about and share your participation in a Power to Change project, particularly with local media. Please use one of our press release templates to get started.

In the templates you’ll see ‘Notes to editors’ sections. They don’t form part of the main text but are included after the contact details and provide helpful background information.

If you have any questions or need support with press and media matters, reach out to us at press@powertochange.org.uk

Press release template

Sign up for our newsletter

The best way to keep on top of updates regarding Power to Change and your project is to subscribe to our newsletter.

Subscribe to updates

Connect with us on social media

Social media is a great way to share your successes and what you’re learning throughout the project. We encourage you to share the impact you’ve made and talk about the lessons you’ve learned. Be sure to tag us and share more information about the project, using the project-specific language provided by the Power to Change team. We’re very happy to repost or share stories! Feel free to tag us on Bluesky, LinkedIn, or Facebook.