Les Bradd, Notts County\u00a0<\/strong><\/p>\nI was born and bred in a little town in Derbyshire called Buxton. I don\u2019t know if you know it, but it\u2019s miles from anywhere. It\u2019s 30 miles from Manchester and 30 miles from Derby.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nThat\u2019s Les Bradd. Since Les was a young boy, he\u2019d always dreamt of being a footballer.<\/p>\n
Les Bradd, Notts County\u00a0<\/strong><\/p>\nI started out playing as a professional footballer at a place called Rotherham. In fact, it was my second game for Rotherham that I played against Notts County in a league game and scored the winning goal for them. Notts County came chasing me after that wanting me to sign for them, which I did in October 1967.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nNotts County is the oldest professional association football club in the world, having been formed in 1862. By the time Les left the club in 1978, he had scored 125 league goals, making him the club\u2019s all-time record goal scorer.<\/p>\n
Les Bradd, Notts County\u00a0<\/strong><\/p>\nI retired at the age of 65. And since that time, I\u2019ve had a role at Notts County as an ambassador. And that includes some commercial work; it includes organising events down at the club involving former players; and also, my involvement with the Notts County Foundation, which is the charitable side of the football club, and the wonderful work that they do in helping so many disadvantaged people in the county with wonderful programmes.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nIt\u2019s that charitable side of the club, Notts County Foundation that we\u2019re going to be learning about today. It\u2019s a sight of football clubs far less well known than the multimillion pound deals and the gameplay on the pitch. What do you think life would have been like for you if you hadn\u2019t gone to this programme?<\/p>\n
Tony, Notts County Foundation\u00a0<\/strong><\/p>\nProbably I would have been sitting on the sofa most of the day being unable to stand up, having no energy and no desire to. The myeloma is non-curable but with exercise, you can strengthen your bones and also live a relatively normal life.<\/p>\n
Les Bradd, Notts County\u00a0<\/strong><\/p>\nWhen I got within about eight yards of him, he looked up with a big smile and he shouted, \u201cLeslie, how are you?\u201d That\u2019s how he used to call me, Leslie. As we walked away, the manager there said, \u201cI have never seen anything like that before. Thank you so much for coming.\u201d<\/p>\n
Josie Stapleton, Notts County Foundation\u00a0<\/strong><\/p>\nI can\u2019t find the words to describe how I feel about that centre. It is my be all and end all. That centre actually, at one point, it saved my life.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nYou\u2019re listening to Then One Day with me Veronica Gordon, the podcast that celebrates the people in businesses who are making a real change in their local communities.<\/p>\n
Ian Boyd, Notts County Foundation\u00a0<\/strong><\/p>\nSo, my name is Ian Boyd. I am the Chief Exec at the Notts County Foundation.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nFor everyone who doesn\u2019t know much about Nottingham County Foundation, give me a brief history.<\/p>\n
Ian Boyd, Notts County Foundation\u00a0<\/strong><\/p>\nSo, we\u2019re in our 31st year of delivery. We are the official charity of the football club. So, as you may know, all of the professional football clubs across the country, of which there\u2019s around about 100, they all have a foundation\/a trust\/a charity that\u2019s linked to them. And they\u2019re called CCOs, so Charitable Community Organisations.<\/p>\n
Ian Boyd, Notts County Foundation\u00a0<\/strong><\/p>\nSo, we are the CCO for Notts County Football Club. We grew out of a department of the club and now we\u2019re an independent charity in our own right. And so, the stadium where I\u2019m sitting at the moment is Meadow Lane. And so, we\u2019re in the ward of the Meadows in Nottingham. And so, this is where a lot of our work starts from. And we\u2019ve run a community asset transfer \u2013 it\u2019s a previous leisure centre that was run by Nottingham City Council, and it\u2019s called the Portland Centre, and this is one of the spaces that we use, and a base for our staff and our projects here in Nottingham City centre.<\/p>\n
So previously, and so for the 30 or 31 years, we were called Notts County Football in the Community. And so, back in December last year, we changed our name to the Foundation. I think it was just time for a bit of a refresh, a rebrand. We took the opportunity to look at our name, to look at the actual logo. It was definitely about trying to convey that we are more than just football. Football is obviously a very big part of our lives. We are linked and we are partnered with the professional football club, Notts County. But we deliver so much more than just football and I\u2019m just looking at the types of programmes that we run. We\u2019ve got about 20 different projects that we run from going into prisons; delivering mental health programmes with refugees; we run a cancer rehabilitation programme; we work with teenagers; we deliver the NCS programme; we\u2019ve got a pupil referral unit for young people who are at risk, and that\u2019s part of the traineeships and the B-techs that we deliver there. We go into most of the schools across the city, and we do weight loss and cardiac programmes, as well as running a leisure centre. So, the game of football was one of the smallest pieces of our delivery. But yes, when we\u2019re talking about using sport and the professional football club as a hook to engage people and to get people\u2019s interest, it was a big part of the work. But actually, playing football and getting people in to become footballers is not what we do and we wanted to try and change the name to allow people to see that we are more than football.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nAs Ian mentioned, some of NCF\u2019s most successful and long running programmes are weight loss clubs. For Les, who once kept fit through his work on the pitch, retirement and enjoying treats with his grandchildren caused him to gain a few extra pounds. So, he signed up to take part.<\/p>\n
Les Bradd, Notts County\u00a0<\/strong><\/p>\nMy weight at the time was just over 18 stone and I blame my grandchildren for that. We have a table in the house that\u2019s covered in crisps and chocolate and nuts. Whenever they came round, I was feeding my face as well. So actually, the lockdown has been fantastic for that because I\u2019ve managed to get rid of all of that. But no, I went on the programme, and I helped to promote it. How it worked was it brought together like-minded people, i.e. football supporters of Nottingham Forest, Notts County, Derby County \u2013 there was around 30 of us. And I was able to participate. The exercise was all pretty light at the time and the education was fantastic. And you can imagine the banter that went on in there and camaraderie and rivalry. I went on to lose nearly two and a half stone and I\u2019ve managed to keep that off. I\u2019m below 16 stone and I obviously come to a few chocolate bars now and then.<\/p>\n
Veronica Gordon<\/strong><\/p>\nGenerally, people come to the Portland Centre looking for strength, that strength physically, mentally and emotionally. And that couldn\u2019t be truer than in the case of the centre\u2019s long-term advocate and newly appointed cleaner, Josie Stapleton, who like Les arrived hoping to lose a bit of weight.<\/p>\n
You\u2019ve not always worked for Notts County Foundation. But you\u2019ve always been a real fan of the charity. What is so great about it?<\/p>\n
Josie Stapleton, Notts County Foundation\u00a0<\/strong><\/p>\nRoughly about 8\/9 years ago, I had to go on my own personal journey. I was extremely overweight. I needed two knee replacements. But to get the knee replacements, I had to go on a weight-loss journey. At the time, the centre that I absolutely adore was run by the council. So, I walked in, you know, in a mess \u2013 my head was not where it should be; my body was, you know, extremely overweight. But I needed these knees because it was going to give me a better quality of life. So, I walked into the centre at the time. Mick Bryan was the manager of the centre, so he allowed me to swim. I don\u2019t do class exercises because I\u2019ve got underlining health conditions, so I always swam. And I saw a psychologist and she encouraged me to get myself back into the social life. So, from her saying like \u201cSwim! Because whenever you swim, every stroke you swim, you swim a worry away\u201d. So, I would find ways of like trying to clock how many lengths and things I\u2019d do. So, I\u2019d looked around the walls in the pool and just look for words and count the words, the letters. And if I swam shallow end 0.5, it meant that I was swimming 30 lengths. So, if I did that twice, that meant I was swimming a mile a day. So, I did that every single day. And my mental health improved; but it was wobbly, very wobbly. And because I needed to be in that environment, I used to, on a Saturday morning, volunteer four hours cleaning, because I needed to be near the water. I needed the sound and the touch, and everything that goes with it. That was my therapy. And one day, I just walked out of my normal, you know, 12 till 1 swimming session and saw a job advertised at the reception in the Portland Centre, rang my psychologist and she said, \u201cGo for it. I think that you\u2019d be able to do it. And it\u2019s what you need\u201d. So, I applied for the job. Three weeks later, I got the job and it\u2019s my be all and end all. When I walk in my workplace, I get my 15ml of medicine per day. So, I get 5mls of mental health support; I get 5mls of physical support; and I also get the social because I love this customer interaction. You know, building a rapport with a customer\u2026you know, the customers come back because of the staff. So, every inch of that building is in my blood. If I won a million pounds, I would just invest it in that building. It absolutely means the world to me.<\/p>\n
Veronica Gordon<\/strong><\/p>\nSo, I\u2019ve got to ask you, are you a Notts County supporter? Or a Notts Forest supporter? Or are you both? And can you be both?<\/p>\n
Josie Stapleton, Notts County Foundation\u00a0<\/strong><\/p>\nRight. So, my grandson\u2019s the County and my son is the Forest. So, I\u2019m not really a football supporter, pet, but I\u2019ll just support the winning team.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nIt\u2019s clear that Josie isn\u2019t much of a football supporter. But she is a massive advocate for the charity. It got me thinking about that re-brand again. When I\u2019m talking to you, I can easily see and hear from what you\u2019re saying how you\u2019re more than football, you know, and I can hear how determined you are to get that message across. How easy is it for you and the board to get that message out to the community that you are more than football?<\/p>\n
Ian Boyd, Notts County Foundation\u00a0<\/strong><\/p>\nIt\u2019s about making things relevant. It\u2019s about tapping into someone\u2019s life \u2013 their background; their experience; their passions; their hobbies \u2013 and it\u2019s going to be a journey, and it\u2019s listening to people. We\u2019ve got an SLT here, and we\u2019re a good team and we\u2019ve clearly kind of got ourselves to where we\u2019ve got to. But if we\u2019re five or six people sitting in our one room here, just deciding, \u201cI think that would be a good idea\u201d, we need to go off and test. We need to find out. We come from our own backgrounds; we need to go and test this with all the different cultures, with all the different people who live in the Meadows, and find out if our hunch was actually true, or if actually we\u2019re miles off the mark. And so, as we\u2019re looking at the community engagement, it will be a period of time where yeah, we go into listening mode.<\/p>\n
As we\u2019ve started this process, it has been very insightful. There\u2019s been some challenging feedback that we\u2019ve heard. We\u2019ve heard that it is just a football club; only the players use the leisure centre. There are some people who live next door to the leisure centre and don\u2019t know what goes on in that big building. There are people who think that it\u2019s only for private paid members. There are people who just don\u2019t see that that\u2019s a space for them, when actually, that\u2019s the opposite of what is true and what we\u2019re trying to get across. So, it really is about speaking to all the faith-based organisations, the council, the statutory networks that exist, the libraries, the family centres. There\u2019s around about 15 to 20 kind of local housing associations, charities, groups of people who have formed in the Meadows, and it\u2019s about engaging with all of those guys and letting them know that we\u2019re here, we\u2019re open for business, we want to support. We\u2019re not coming in as a kind of knight in shining armour, saying that we\u2019ve got all the answers. We want to come in and complement what\u2019s already going on. Because again, there are lots of other charities and associations who\u2019ve been doing this community engagement for longer than we have. We will have delivered quite a lot of holiday camps and school-based programmes. But when we\u2019re actually getting down to the nitty gritty of what we\u2019re wanting to deliver into the future, we need to become that asset that complements other people\u2019s programmes that are already running.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nAnd then, with the Foundation doing so much for the community, how do you fund all of that? How do you get your money?<\/p>\n
Ian Boyd, Notts County Foundation\u00a0<\/strong><\/p>\nYes, this is a good question. So, we break down our income development; we\u2019ve broken it down into the four areas. So, we\u2019ve got trading, and a lot of that is through Portland. We deliver holiday camps as well to local people and as a kind of paid-for service there. We\u2019ve got development centres, which are specifically for football. The next side of the stream is through contracts and commissions. And so, we are trying to grow this actually. And through the cancer rehabilitation, we\u2019ve got some NHS contracts, and that\u2019s great locally. The NCS programme is a big part of our delivery and that\u2019s brought in \u2013 although it\u2019s payment by results which brings its own challenges for a charity -but that is a programme that brings in again, hundreds of 1000s of pounds for us. Social prescribing, I think that\u2019s going to be, or hopefully could become, the way forward. And I think that that really has the power across the country for charities to be a bit of a game changer in the way that services are delivered. At the moment, it\u2019s all about referrals and that\u2019s great. It needs to be linked to funding, hence your question. And I think, as and when government, the authorities, the statutory services start to see that people\u2019s individual budgets need to be linked to this. So, whether it\u2019s through the NHS or the DWP, when someone comes along to their GP and says I\u2019m overweight and I\u2019m depressed, instead of giving them a pill or a tablet, they actually get given \u00a350 worth of monthly membership over at Portland to go to the gym or come for a swim. And that really could be a game changer for us.<\/p>\n
We work with individual fundraisers. So, we\u2019ve got a number of events from the local Nottingham half marathon. We work with a company called African Adventures and we, as well as many other actual CCOs across the country, take groups of people out to Africa and we do some community work out there as well. So, these are all kind of community events that we put on, as well as kind of corporate engagements and working with local businesses. And then the big one is obviously Trusts and Foundations. So, whether it\u2019s Lottery, Children in Need, Comic Relief, we\u2019ve got a lot of money coming in through those different ways. But it has been a challenge, particularly over this last year when we haven\u2019t been able to trade. It\u2019s meant that revenue has been drastically down in certain areas, and we\u2019ve had to rely on different partners. And yeah, the emphasis on different funding streams has gone up or down, depending on who\u2019s allowing us to deliver what throughout this pandemic.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nSomething that stood out to me there was Ian\u2019s description of the social prescribing model. Of course, no one wants to get rid of conventional medicine. But for many patients, like Tony, who you\u2019re about to hear from, both are important.<\/p>\n
Tony, Notts County Foundation\u00a0<\/strong><\/p>\nRight. Well, I\u2019ve got multiple myeloma, which is a bone cancer. I was fortunate to be in Nottingham, in that I was given a stem cell transplant in Nottingham City Hospital. For those that don\u2019t know, a stem cell transplant does actually completely reboot your immune system. But it\u2019s got the consequences of a massive chemotherapy dose, which pretty well debilitates you from doing anything, like not even being able to stand up from the fridge or something. And I went to the city hospital post-stem cell treatment exercise group, which is designed to get you moving again. And luckily, MacMillan came to give a short presentation at the end and mentioned this care project. It sounded interesting so I immediately went down to Portland gym and met with the people there, and I\u2019ve never looked back.<\/p>\n
Veronica Gordon<\/strong><\/p>\nWow. So, what was it then that kept you going back?<\/p>\n
Tony, Notts County Foundation\u00a0<\/strong><\/p>\nSeveral things. One is the exercise to be able to do things. Danny Ross was in charge then of the programme and I gave him three goals which I had. One was to be able to lift a pan of water, which I couldn\u2019t do. The second one was to be able to stand up from the refrigerator without rolling onto my backside and dragging myself up on a work surface. And the third one was to ride a bicycle again. I managed to do all three. Having done that, it was then a case of the myeloma is non-curable. But with exercise, you can strengthen your bones and also live a relatively normal life.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nGosh. Wow. That\u2019s quite something. So, I\u2019m guessing there would have been other people in the group? What was that like to be amongst the people going through kind of similar circumstances?<\/p>\n
Tony, Notts County Foundation\u00a0<\/strong><\/p>\nWell, there are several things. One is when you have cancer, people who don\u2019t have cancer find it difficult to talk about it; they find it embarrassing. Whereas with the care group, everyone\u2019s got different types of cancers and they are quite happy to speak about how they feel, the symptoms, everything, because everyone\u2019s in the same boat. And I\u2019d say the care programme, 50% of it is about people. So, 50% exercise; 50% people; and also, the social network, which has been invaluable during this pandemic.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nYou went in there with three goals, and you managed to meet all those goals. Tell me a little bit about what that involved? What did you do?<\/p>\n
Tony, Notts County Foundation\u00a0<\/strong><\/p>\nThe care programme has got a series of exercises; each station of the exercises is tailored for you. So, the organisers there do a very good diagnosis of what you can and can\u2019t do. And you go twice around the circuit and then you can play either table tennis or badminton at the end of it. Eventually, you get yourself moving and exercising very effectively. I\u2019m now in a situation where I can cycle 50 kilometres, which I couldn\u2019t do before having cancer.<\/p>\n
Veronica Gordon<\/strong><\/p>\nGosh. That is absolutely incredible. And so, I mean, it sounds like, you know, this has been a massive help to you. What do you think life would have been like for you if you hadn\u2019t gone to this programme?<\/p>\n
Tony, Notts County Foundation\u00a0<\/strong><\/p>\nProbably, I would have been sitting on the sofa most of the day, being unable to stand up, having no energy and no desire to. Whereas now, even during the pandemic, we\u2019re exercising outside up to 15 of us, twice a week, and doing stuff together. We always have a coffee afterwards as well, which is also great.<\/p>\n
Les Bradd, Notts County\u00a0<\/strong><\/p>\nHave I got time to tell you a story?<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nYeah, of course. Yes, please do.<\/p>\n
Les Bradd, Notts County\u00a0<\/strong><\/p>\nJust before the pandemic, I was asked to go and see the ground with someone who was at Notts County when I was a player, who was suffering with Alzheimer\u2019s. He was in his 80s. I made contact with the care home where he was living and the manager said, \u201cYes, you\u2019re welcome to come and see him. But he doesn\u2019t know anybody. He is really suffering\u201d. So, I went up to the care home and she was there to meet me on the door. And she walked me through, and she just said, \u201cHe isn\u2019t going to know you. But thank you very much for coming up\u201d. And as we walked along through this room, I spotted him in the far corner sat with a couple of people. And when I got within about eight yards of him, he looked up with a big smile. He shouted, \u201cLeslie, how are you?\u201d That\u2019s how he used to call me, Leslie. And I went and sat down. And he talked about the manager, Jimmy Sirrell, and the players that played with me; and for 10 minutes, he never stopped talking. As we walked away, the manageress said, \u201cI have never seen anything like that before. Thank you so much for coming. I can\u2019t tell you how he has enjoyed your visit today\u201d. And it made me feel so happy that I\u2019ve contributed to a bit of happiness to him. And I want to do more on that side.<\/p>\n
Veronica Gordon<\/strong><\/p>\nThat\u2019s beautiful. Is that what spurred you on to want to do the Alzheimer\u2019s project? Or were you thinking about it just before and that really made you?<\/p>\n
Les Bradd, Notts County\u00a0<\/strong><\/p>\nThat was one instance. And then, during the first lockdown, Notts County Football Club initiated a programme where the current players, the management, and myself as an older ambassador, were going to contact supporters who were having tough times. And they invited supporters to write in. And I dealt with the more senior supporters, shall we say. And I was asked to ring this man and the form that came through to me said that he used to be a supporter, but he no longer goes down now as he\u2019s got Alzheimer\u2019s. When you call him, you\u2019re likely to get through to his wife. And that\u2019s what happened. I rang and his wife answered the phone and she said, \u201cWho is it speaking?\u201d And so, I said, \u201cIt\u2019s Les Bradd from Notts County\u201d. She said, \u201cI\u2019ve never heard of you\u201d. I said, \u201cWell, I\u2019ve been asked by your son if I\u2019ll ring and speak to your husband. He might welcome the chat\u201d. \u201cHe won\u2019t know you. Oh, he\u2019s got Alzheimer\u2019s; he doesn\u2019t know anybody at all; hasn\u2019t done for the last six months\u201d. And just then, this voice shouted, \u201cWho\u2019s that on that phone, Beryl\u201d. She said, \u201cIt\u2019s somebody called Les Bradd\u201d. \u201cLes Bradd! Give me that phone\u201d, he said. And he came on the phone, and he went through talking about the manager, the players, that just went on and on. And then he went tired, \u201cI\u2019m giving the phone back to my wife\u201d. And she came on, she was crying. I said, \u201cI\u2019m so, so sorry\u201d. She says \u201cDon\u2019t you dare be sorry. I\u2019m crying with happiness. I have never seen him so joyful as this in months and months\u201d.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nIt\u2019s clear that Notts County Foundation is more than just football. In fact, very little of it is actually about football at all. It\u2019s more about community and using what it has to serve and engage with local people. Coming back to that social prescribing model we were talking about, I can absolutely see that charities and centres like this can offer something that medicine can\u2019t, connection. Les, Josie, Tony and Ian all had stories about how sharing experiences, be it just by remembering the good times or exercising together, makes you feel better than if you just did it alone. Josie says it best.<\/p>\n
Josie Stapleton, Notts County Foundation\u00a0<\/strong><\/p>\nI cry when I think about the Portland Centre. I\u2019ve got that much of an attachment to it. I adore it. I am so proud to wear the shirt that I wear. I\u2019m so proud to come to work and work for the people that deliver services that are good for everybody, not just for me. I\u2019ve benefited from it so I know that if I can do this, other people can do this, and they will get the help from the Foundation that they need. I\u2019m sitting here; I\u2019m living proof, pet. That centre actually saved my life. For that, I\u2019m very, very thankful because I may not have been here if it hadn\u2019t been for that centre.<\/p>\n
Veronica Gordon\u00a0<\/strong><\/p>\nThanks to Power to Change who brought you this podcast and to Pixiu for producing. I\u2019d love to hear what you think about the stories we feature on Then One Day, so please leave us a rating and a review. Or you can send us a message on social media. We\u2019re on Twitter, @peoplesbiz. That\u2019s about Peoples-B-I-Z. I\u2019ll be back in two weeks\u2019 time with Krysia Williams from the Bristol Bike Project. Together, we\u2019ll be exploring how to encourage your community to get involved with your organisation. And Krysia will be answering some key questions such as \u201cWhere can you advertise your services?\u201d and \u201cHow can you best ensure that you\u2019re serving your community\u2019s needs?\u201d But until then, for me, Veronica Gordon, thanks for listening.<\/p>\n","protected":false},"excerpt":{"rendered":"
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