Match Trading is a new type of grant funding that pound-for-pound matches an increase in income from trading, created by SSE. By rewarding sales growth, Match Trading incentivises social organisations to develop their trading base, so they can build stronger futures.
The community businesses that received the Match Trading grants generated £1.7m from trading over the course of the year, £591,000 higher than their trading income from the previous 12 months. What’s more, they achieved a typical 92% increase in income from trading. This compares with a typical increase of 19% amongst the control group, who did not receive Match Trading grant.
Nineteen community businesses taking part in the Community Business Trade Up programme, run by SSE in partnership with Power to Change, were offered Match Trading grants of up to £10,000, effectively allowing them to double their grant funding allocation if they increased income from trading over and above their previous year’s income. They also received 12 days of learning over six months, to help them grow their organisations through trading. The control group received a £10,000 grant and the same learning sessions.
For the businesses receiving the Match Trading grants, their income from trading as a proportion of total income increased by 14 percentage points, from 73% to 87%, between the baseline and the programme year, whilst for the control group there was no change.
Sara Buchanan, Joint Head of Open Programmes, Power to Change, says: “We’re delighted to share the results from the first community businesses to use Match Trading grants. This innovative new way of funding supports community businesses to think differently and learn how to generate more income from trading; rather than be reliant solely on the money they can raise through grant applications. Combining learning with Match Trading grants has proven to be a winning combination and we look forward to seeing more community businesses benefit from this funding model in the future.”
Roisin Tobin, Business Development Manager, Buzz Lockleaze, a community shop, café and garden that grows, produces and sells fresh and affordable food, offering volunteering and training opportunities, in Lockleaze, Bristol, was one of the participants in the Community Business Trade Up programme and received a Match Trading grant.
She says: “The Match Trading grant really helped us to focus on growing our trading income. We knew that if we put the effort in we would receive an additional pound in funding for every pound we earned. Combined with the learning sessions, it proved to be the catalyst we needed to try ideas and move our thinking from how we would find the next grant to keep us going, to what income we could generate ourselves, to be supplemented by grant. Knowing we’re more self-sufficient is a great boost for the whole team at Buzz Lockleaze.”
The development of the Match Trading grant model is being supported by the Match Trading Task Force, comprising leading individuals from across the sector including funders and grant-giving foundations, the Office for Civil Society, local authorities and academics, who together are helping to shape the on-going development of Match Trading, sharing learning, data and expertise.
Carol Mack, CEO of the Association of Charitable Foundations and chair of the Match Trading Task Force, says: “The latest results from organisations accessing Match Trading grants are very promising. It’s still early days, but I’m encouraged by the impact Match Trading grants are having on social organisations developing new ways they can increase their income from trading. In the recently published Civil Society Strategy, the government spoke about ‘grants 2.0’, and this is a superb example of the type of flexibility that grants can offer. I believe Match Trading grants could play an important role in developing the sustainability of community businesses and social enterprises.”
The positive results announced today echo those of the first pilot project to use the Match Trading grants in 2015-16, which also saw 19 social entrepreneurs increase their income from trading. They were supported by Match Trading grants of up to £7,000 and a learning programme, as part of the Lloyds Bank Social Entrepreneurs Trade Up Programme, in partnership with SSE and jointly funded by Big Lottery Fund.
Alastair Wilson, CEO of the School for Social Entrepreneurs, says: “We’re really pleased to see that Match Trading grants and learning programmes are having such a positive impact on community businesses. We know that at the heart of these organisations are driven, passionate individuals, who given the right support, can build thriving businesses delivering real social impact in their neighbourhoods. Match Trading grants are by no means a silver bullet but initial data from both the pilot project and the Community Business Trade Up programme in partnership with Power to Change is showing that this type of funding is helping to build more sustainable business models.”
Match Trading grants were launched in September 2017 by SSE.
- Gill Owen, Owen Communications on behalf of SSE : firstname.lastname@example.org / 07876246150
- Sophie Hobson, head of communications, SSE: email@example.com / 0207 089 9120
Power to Change
- For more information please contact: Alex Valk 07384 812777 firstname.lastname@example.org Mark Gordon on 020 3857 7290 email@example.com
Notes to editors
About the School for Social Entrepreneurs
The School for Social Entrepreneurs (SSE) empowers people to create change in their communities and improve the lives of others. It supports social entrepreneurs, charity leaders and intrapreneurs: people who tackle social problems by starting, scaling and sustaining organisations. SSE helps more than 1,000 leaders of social change every year through courses, connections and support. Michael Young founded SSE in 1997 in London. Today, SSE’s network of schools impacts communities across the UK, Canada and India. www.the-sse.org.
About Match Trading
Match Trading™ is grant-funding that pound-for-pound matches an increase in income from trading. By rewarding sales growth, Match Trading™ incentivises social organisations to develop their trading base, so they can build stronger futures. Match Trading™ was created by the School for Social Entrepreneurs (SSE) from 20 years of experience of helping people to create sustainable change in their communities. Match Trading™ is made possible with the support of pioneer partners, Lloyds Banking Group and Big Lottery Fund, and programme partner Power to Change, and its development is overseen by a Task Force of 20 leading social-sector organisations. It will be used by at least 500 social enterprises and community businesses over five years.
A Match Trading™ pilot saw 19 social enterprises increase their income from trading by around 90% in one year, with the additional support of an SSE learning programme. A second programme of 20 community businesses saw them increase their income from trading typically by 92% in one year (calculated by median), with the additional support of an SSE learning programme.
Find out more at www.matchtrading.com
About Power to Change
Power to Change is the independent trust that supports community businesses in England.
Community businesses are locally rooted, community-led, trading for community benefit and making life better for local people. There are nearly 7,000 community businesses across England employing 35,500 people, with a combined income of £1.2bn.
From pubs to libraries; shops to bakeries; swimming pools to solar farms; community businesses are creating great products and services, providing employment and training and transforming lives. Follow this link to read some of our Community Business case studies.
About the Community Business Trade Up Programme
The Community Business Trade Up Programme is a learning programme accompanied by a grant or Match Trading™ grant of up to £10,000 for early-stage community businesses that are planning to grow. The programme is run by School for Social Entrepreneurs (SSE), in partnership with Power to Change. The programme includes 12 learning days, spread over six months.
The programme is supporting 130 community business leaders in total. The first phase of the programme ran from May to October 2017, supporting 30 community business leaders at SSE London (London) and SSE North West (Liverpool). The second phase of the programme supported a further 100 community business leaders across England via School for Social Entrepreneurs’ eight schools based in England. It ran from January to July 2018. Applications for the second phase open on 13th July 2017 and close on 11th October 2017. https://www.the-sse.org/courses/community-business/
About community businesses
A community business is run by and for a local community. Its profits are reinvested for the benefit of that community.
 In the Match Trading group, there was a typical increase of 92% in income from trading, from £42,000 to £81,000 (comparing median income from trading by year).