Barnstorms – what community businesses can learn from political campaigning

Fergus Arkley

Programmes Manager

Leadership, peer networks and capacity building

What do the Labour party, Bernie Sanders and The Bristol Cable, a community-owned newspaper, have in common? They’re using ‘barnstorms’ to gain new members and support.

So what is a barnstorm? These hour-long mass meetings are based on distributed organising (a theory mentioned in Rules for Revolutionaries: How Big Organizing Can Change Everything) where clear strategy is shared with interested activists/members who are asked to pledge a commitment to spread the word and take action. People can get involved at different levels but crucially the key is to catalyse leadership within the group, and ask for members to support self-organising groups who all work under the clear strategy. Barnstorms were used in the surprisingly effective Bernie Sanders democrat campaign in the USA and behind the huge gains of the Labour party here in the UK.

Now community-media cooperative, The Bristol Cable is applying the barnstorm strategy to community campaigning. They’re hosting a ‘Bristol Cable barnstorm’ on Monday 11 September to increase the number of new members each month, in order to be more financially sustainable. They’ll be encouraging their 1,700 members to:

  • Sign up to take action
  • Team up and make a plan with other co-op members to recruit new members and supporters

 

Barnstorms are just one of the political and campaigning tools which can aid community businesses improve community engagement. So next time you see a campaign take off, ask yourself how they are doing it.